The cloud has become the foundation of digital transformation across virtually every industry. However, as organizations scale their digital infrastructure, a recurring concern grows among executive leadership: cloud spending increases, but the value generated is not always evident.
Today, the challenge is no longer migrating or adopting technology, but operating it with control, visibility, and financial discipline. In this context, FinOps stops being a technical concept and becomes a strategic enabler, directly involving Finance, Technology, and Business in decision-making.
To explore this topic in depth, we spoke with Josué Garnica, Head of Cybersecurity and FinOps at Honne, about why financial management of digital consumption is key to profitability, how FinOps transforms daily operations, and how the cloud can shift from being an unpredictable expense to a true competitive advantage.
The real risk is not the bill, it is the lack of visibility
In recent years, many organizations have experienced cloud cost increases ranging from 30% to 60% annually, without a clear business explanation. The problem, explains Garnica, is not only the size of the bill, but the lack of financial visibility.
When a company does not know which product, which customer, or which campaign is generating revenue — and which is affecting margins — digital growth becomes a risk. “The cloud is not expensive; what is expensive is managing it without financial data,” he notes.
For a CEO or CFO, FinOps represents the difference between uncontrolled digital expansion and profitable growth, where every technology decision is backed by clear, actionable information.
FinOps: financial governance of digital consumption
One of the most common mistakes is to understand FinOps as a cost-reduction project. In reality, its impact goes much deeper.
FinOps is the financial governance of digital consumption, a model that unifies Finance, Technology, and Business under a common language. This approach makes it possible to move from reacting to unexpected bills to assigning every digital dollar to an owner and a defined business objective.
The result is a more efficient operation, the end of oversized architectures, and the opportunity to reduce between 20% and 40% of unnecessary spending, without slowing innovation or business velocity.
From servers to digital margin: tangible results for the business
In daily operations, FinOps translates into data-driven decisions rather than assumptions. Through this approach, organizations can precisely understand the financial impact of their digital platforms.
A retail company can know exactly how much each abandoned cart costs; a fintech can measure its cost per transaction in real time. The shift is clear: the conversation moves away from servers and toward Digital Margin.
FinOps ensures that every application has an owner, a purpose, and a clear financial KPI, transforming the cloud from an unpredictable expense into a competitive advantage with measurable return on investment (ROI).
FinOps as a pillar of sustainable growth
Adopting FinOps marks a turning point for organizations seeking to scale without losing financial control. In an environment where cloud, cybersecurity, and artificial intelligence are increasingly interconnected, governance of digital consumption becomes essential.
At Honne, we believe that technology only creates impact when it is aligned with the business and supported by a solid and transparent operation.