Honne is an AWS Advanced Tier Services Partner and Public Sector Partner that supports organizations in their Digital Transformation through Cloud, Data Analytics, and Artificial Intelligence solutions.

With a consultative and results-oriented approach, we help optimize processes, reduce costs, and improve operations across various industries. We hold AWS Competencies in Education, Well-Architected, SMB, and Generative AI, validating our expertise and ability to design and implement projects aligned with AWS best practices and the specific needs of each organization.

ABOUT THE CLIENT

Grupo 4HG is a group of companies focused on driving growth in the markets it operates, including air conditioning, forklifts, and tires.

Its approach emphasizes a deep understanding of customers to offer tailored solutions that support sustainable development. Founded with a people-centered philosophy, Grupo 4HG continuously develops its workforce to adapt to changing market demands. Headquartered in Monterrey, Nuevo León, its operations have a nationwide impact.

SHORT CASE STUDY DESCRIPTION

Grupo 4HG implemented a Generative AI solution to empower its sales executives and technical staff with instant access to technical manuals, diagrams, and product knowledge. The AI agent accelerated consultative sales, enhanced customer experience, and optimized technical support for industrial installations.

PROBLEM STATEMENT / DEFINITION

Grupo 4HG operates across multiple industries, including air conditioning, forklifts, and tires. Both sales executives and technical personnel rely on hundreds of manuals and diagrams to provide accurate guidance to customers. Manual searching through this material slowed consultative sales, delayed technical support, and created inefficiencies in customer interactions.

The challenge was to provide sales and technical teams with faster access to product and installation knowledge—including not only text but also complex technical diagrams—to improve both consultative selling and problem resolution.

PROPOSED SOLUTION / ARCHITECTURE

In collaboration with Honne, Grupo 4HG implemented a Generative AI agent designed to interpret and deliver information from technical documentation. The solution was built on AWS services to ensure scalability and reliability:

Amazon S3: Centralized storage for manuals, guides, and technical diagrams.

Amazon Bedrock with Titan Embeddings: Transformed textual content into vector representations for semantic search.

S3 Vectors: Enabled scalable indexing and rapid retrieval of relevant data across thousands of documents.

Amazon Nova Foundation Models: Provided advanced natural language and vision understanding capabilities, allowing the AI agent to interpret both text and technical diagrams to deliver accurate and actionable responses.

PROJECT OUTCOMES AND SUCCESS METRICS
The solution delivered measurable improvements:

Accelerated Sales Consultations: Sales executives reduced response times to customers by over 73%, strengthening consultative sales.

Smarter Technical Support: Technicians resolved installation and maintenance issues faster by accessing diagrams and manuals directly through the AI agent.

Improved Customer Experience: Faster and more accurate recommendations increased customer trust and satisfaction.

Increased Productivity: Staff spent less time searching for manuals and more time strengthening customer relationships.

TCO ANALYSIS
A TCO analysis was conducted with Honne to evaluate costs and benefits:

Initial Costs: Implementation, onboarding of texts and diagrams, and integration with sales workflows.

Recurring Costs: Maintenance, AWS service consumption, and repository updates.

Savings and ROI: Efficiency improvements in sales and support cycles resulted in measurable cost savings and a return on investment within the first year.

LESSONS LEARNED

Vision + Language AI Adds Value: The ability to interpret both diagrams and text was critical for adoption by technical staff.

Training Boosted Adoption: User workshops ensured effective use of the AI agent.

Continuous Content Updates: Keeping manuals and diagrams up to date maximized reliability.

Scalable Potential: The solution can be extended to other divisions and product lines.